Wat kun je met de functie ‘Zoektermen weergeven’ in Google AdWords? : : Netprofiler Blog

Wat kun je met de functie ‘Zoektermen weergeven’ in Google AdWords?

Google AdWords biedt de mogelijkheid om je zoekwoorden door middel van matching types (breed, zinsdeel, exact en broad match modifier) te laten koppelen aan zoekopdrachten. Bij het matching type exact zal de zoekterm waar de gebruiker op Google naar op zoek is altijd precies hetzelfde in je account moeten staan, maar bij de andere matching types kunnen de zoekopdrachten afwijken van de zoekwoorden die jij in je AdWords-account hebt gezet.

Door middel van de functie ‘Zoektermen weergeven’ kun je precies zien welke zoekopdracht gebruikers hebben ingetypt, waardoor jouw advertenties vertoond zijn. Dit kan aangename verrassingen opleveren, maar ook onaangename!

adwords_zoektermen_weergeven

Je kunt deze functie namelijk gebruiken om extra zoekwoorden voor je account te vinden. Combinaties van woorden waar jij misschien niet aan gedacht had of bijvoorbeeld longtail termen die je nog niet hebt. Een voorbeeldje zie je in de afbeelding hieronder. Alles met een groene balk met ‘Toegevoegd’ in het lijstje staat al in je account. De andere woorden echter niet. Wij als Netprofiler doen geen online usability tests, dus we kunnen het woord ‘online’ als uitsluitingswoord toevoegen aan het account om te voorkomen dat onze advertenties nog vertoond worden op zoekopdrachten die ‘online’ bevatten.

adwords_uitsluitingswoorden

Het is ook mogelijk om deze functie andersom te gebruiken, dus om zoekwoorden te vinden die nog niet in je account stonden, maar die wel relevant zijn voor de diensten die je via Google AdWords onder de aandacht wilt brengen. Een voorbeeld staat in de afbeelding hieronder. Netprofiler zit in Amstelveen, dus klanten die op zoek zijn naar eyetracking in Amsterdam zouden bij de diensten van Netprofiler kunnen passen, zeker aangezien wij ook eyetracking op locatie doen. Dit zoekwoord zou je dus kunnen toevoegen aan het AdWords-account.

adwords_zoekwoorden_toevoegen1

Dit artikel is geschreven door Marloes van de Laarschot, Online Marketing Consultant bij Netprofiler.

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