Case University of Phoenix: Adwords
Netprofiler specializes in measuring and improving online results.
University of Phoenix offers an MBA course in the Netherlands. Netprofiler helps University of Phoenix already a few years with the complete internet lead generation. The leads are generated by using Google Adwords and affiliate programs, and get their follow-up by employees of University of Phoenix.
Netprofiler manages the Google Adwords campaigns and by testing keywords, landing pages and bid prices Netprofiler successfully reduced the cost per lead significantly, while the total lead flow increased.
