The people at Netprofiler
Frans Appels

- Frans Appels
Frans Appels grew up in Gorinchem and studied business administration at the Erasmus University in Rotterdam.
He specialized in marketing and IT. After graduating, he worked 5 years at Ogilvy & Mather Data Consult (with Cor Molenaar) where he was workin on data analysis, developing the Marketing Value Spectrum, database marketing and consulting.
Then he worked as marketing manager at GWK Banking & Tourist Services, and as a database consultant at DM agency Wunderman in Barcelona. After 3 years as a CRM and e-commerce consultant at Marketing VODW he started Netprofiler in 2003. He lives together with Barbara and has 3 children
Frans is member of the board of the Platform Innovation in Marketing and is a much requested speaker on online marketing, website (conversion) and web analytics. He is co-founder and chairman of the Dutch Web Analytics Association (WAA).
LinkedIn: nl.linkedin.com/in/fransappels
Simone Rodewijk

- Simone Rodewijk
Simone was born and raised in Roelofarendsveen. She lived for four years in Rotterdam where she studied Business Administration at the Erasmus University.
She specialized in marketing and chose, where possible, for electives and courses that had to do with ICT or the Internet. Simone graduated from the ING E-Business Center Netherlands. She wrote her dissertation on the various factors that influence conversion moments on sites for financial products. After she graduated in August 2005 she started working for Netprofiler, where she has specialized in web analytics.
Simone is Omniture & WebTrends certified, while she was on course for Google in Dublin and Mountain View. Simone is also a member of the Education Committee of the Web Analytics Association (WAa) and the Working Online Experiments' of the Dutch WAa.
In addition to her work you can find Simone on the basketball court. She plays in Dunkinn BV, is active in several committees and is Member of the Board on behalf of the special activities committee.
LinkedIn: nl.linkedin.com/in/simonerodewijk
Paul van Leijden

- Paul van Leijden
Paul van Leijden was born and raised in Hoogmade. A picturesque village in South Holland near Leiden.
At 23 years, he is the youngest employee in our organization
He studied Business Economics at the University of Leiden. He completed this study - with marketing and website usability as his favorite courses - with much pleasure. For his final thesis he joined Netprofiler. He managed the Internet broker research in 2007 and graduated successfully on this project.
After his internship Paul permanently joined Netprofiler. He works as Usability consultant.
Besides his work at Netprofiler you can find Paul on the football field. He is a trainer of the youth of MMO soccer club - a small club from his hometown Hoogmade. When there is no soccer during the summer you can find Paul on the road, biking during one of his trips.
Suzanne Langius

- Suzanne Langius
Suzanne Langius comes from Hoorn, West Friesland. After her VWO exam she chose to study Communication Studies at the Vrije Universiteit in Amsterdam.
During her studies she has chosen the direction of organizational communication within marketing. For her Master's degree in Communication Sciences she interned at VNU Business Publications, where she mainly worked on need satisfaction of different media channels used by journals. This research was linked to her thesis. Before she graduated Suzanne already was an online marketing consultant at Netprofiler.
Suzanne is specialized in site improvement projects and web analytics. She is also Omniture certified since December 2007.
She lives together with her boyfriend Peter in Aalsmeer. Sport is an important activity in her life. Besides fitness, tae bo and boot camp you can find Suzanne running along the river “Amstel” on Sunday mornings.
LinkedIn: nl.linkedin.com/in/suzannelangius
Ronald Muijzert

- Ronald Muijzert
Ronald was born and raised in Wormerveer. After his high school exam, he studied Commercial Economics at the Hogeschool Alkmaar.
After his graduation, he worked as a project manager at PMG Europe where he was responsible for email marketing programs for Hewlett Packard and Nike Europe.
In June 2004 Ronald started to work as an Online Marketeer at Thomas Cook Netherlands, known for brands like Neckermann, Thomas Cook, and Vrij Uit. In this role he was responsible for Search Engine Advertising, Email Marketing, Affiliate Marketing and banner campaigns. Since January 2, 2008 he works for Netprofiler.
Together with his girlfriend Daphne he lives in Krommenie. In his spare time Ronald dances in the ballroom formation team from Moving Action Waalwijk. In addition, he is an avid snooker player and snowboarder.
LinkedIn: nl.linkedin.com/in/ronaldmuijzert
Wouter Veenboer

- Wouter Veenboer
Wouter was born in Amstelveen, just like Netprofiler. He grew up in Hoofddorp and after high school he left for Rotterdam to study business administration at the Erasmus University.
During and after his studies, he specialized in (online) marketing and started working for the Internet Agency On-Site. Here he produced an innovative business concept called “Terra Desk”. Since he wished to further develop his passion for online marketing, advertising and web analytics, he came to Netprofiler. Wouter is Consultant Online Marketing since March 1, 2008.
Wouter lives together with his girlfriend Petra. In addition to his work Wouter loves cooking and is a big fan and practitioner of equestrian sport.
LinkedIn: nl.linkedin.com/in/wouterveenboer
Michel Samuelsz

- Michel Samuelsz
Michel was born and raised in Hoorn, West Friesland. After high school, he studied Marketing and Business Administration (E-Business) at the Vrije Universiteit.
During his studies he developed his enthusiasm for online marketing. He did research into the feasibility of an online reservation system for restaurants, gave advice to a social network for neighborhoods and for his thesis he examined the impact of color on emotional experience and perception of an online store.
Since February 25, 2008 Michel started to work for Netprofiler as a web analytics consultant. He is specialised in Google Analytics (GAIQ certified), Yahoo Web Analytics and WebTrends (WebTrends certified).
He lives with his girlfriend Sylvia. In his spare time he likes good movies, music and books. Furthermore, he likes to visit theatre and during summer time he likes to run at the IJsselmeer dike.
LinkedIn: nl.linkedin.com/in/michelsamuelsz
Maartje Wakker

- Maartje Wakker
Maartje is a real Amsterdammer, she has never lived anywhere else.
After she stopped her study in mathematics, she started working at ING. At first in the securities department and then as a Web Analyst. During the five years she worked here she experienced the start of all webanalytics developments
She is an online marketing consultant at Netprofiler since August 1, 2008.
Maartje lives together with Leo. She rows with rowing club RIC, where she also on the board and (of course) the website committee. In addition, she loves cooking, eating and going on holiday.
LinkedIn: nl.linkedin.com/in/maartjewakker
Krista Korzelius

- Krista Korzelius
Krista was born in Uithoorn, partly raised in Kudelstaart and returned to Uithoorn at the start of her secondary school.
After she obtained her HAVO diploma, it was hard to choose the right study. After studying two years Krista started working with Sigma Coatings (Histor). She gained experience in the sales department, where her interest in marketing quickly became apparent. Subsequently, she established a marketing and communication department at Cinter.
Since August 18, 2008 Krista works as office manager at Netprofiler.
Together with Daan and their son you can find Krista on the soccer field. Furthermore she plays tennis and handball and she has a great passion for music and interior.
Chris de Groot

- Chris de Groot
Chris de Groot has studied HBO Business Informatics.
As a Business Consultant with Netstone Analytics he was responsible for various web analysis projects within the Netherlands and Scandinavia. He started his career at Getronics Software as 4GL developer and after four years changed his focus from software development to functional testing and load testing with Mercury Interactive. A logical continuation after testing, the analysis of websites, which greatly increased in popularity by the growth of the Internet. The analysis resulted in the definition of KPIs, online marketing and website optimization, where of course the test experiences were important.
Chris has over ten years experience with web analytics solutions, WebTrends. The last five years, he extended his web analytics knowledge with Omniture, IndexTools and Google Analytics. In his spare time Chris likes sport; he regularly swims and enjoys running.
LinkedIn: nl.linkedin.com/in/chrisdegroot
Tanya Choustova

- Tanya Choustova
Tanya is originally from Moscow. In 1995 she moved to the Netherlands and has followed various courses and graduated in Business Mathematics and Informatics at the University of Amsterdam.
After obtaining her HAVO diploma (Emmen) she chose for a science course: Business Mathematics and Informatics. During her studies she lived in Amsterdam and in Hillegom, where she still lives. In 2003 she graduated and after several jobs, she began working for Netstone Analytics. Since the acquisition of Netstone by Netprofiler (September 2008), Tanya is a Technical Consultant with Netprofiler and specializes in WebTrends, Omniture and Index Tools.
Tanya speaks English and Russian fluently and has lived and studied at various places in the Netherlands: Borger, New Buinen, Emmen, Haren (Groningen), Leeuwarden, Amsterdam, Bennebroek and Hillegom.
Tanya lives together and has two children. In addition to her work is Tanya loves tennis, skiing, going on holiday and of course the weekend outings with kids.
LinkedIn: nl.linkedin.com/in/choustova
[Translate to English:] Paul Suijkerbuijk

- Paul Suijkerbuijk
[Translate to English:] Paul Suijkerbuijk is geboren en opgegroeid in Den Haag. Zijn studie heeft hij gedaan aan de Universiteit van Utrecht en hij heeft daar ook vier jaar gewoond.
Hij is eerst begonnen met de studie Informatiekunde. Omdat deze studie niet helemaal beviel is hij als tussenjaar een aantal maanden in Guatemala geweest om daar vrijwilligerswerk te doen. Bij terugkomst is hij begonnen met de studie Communicatie & Informatiewetenschappen. Hierbij trokken de vakken die tekst met visuele communicatie combineerden hem het meest. Ondanks de overstap zijn de vakken Usability en Human Computer Interaction uit zijn eerste studie hem altijd bij gebleven.
Na zijn studie is Paul aan de slag gegaan bij @Leisure als website beheerder. Hier was hij verantwoordelijk voor onder andere de ontwikkeling van de websites van de merken Belvilla, Housing International en Jules Villas. In mei 2009 maakte Paul de overstap naar Netprofiler als Usability Consultant.
Hij woont samen met zijn vriendin Virginie in Amsterdam. In zijn vrije tijd fietst hij graag, het liefste richting de kust.
LinkedIn: nl.linkedin.com/in/pbsuijkerbuijk
Marloes van de Laarschot

- Marloes van de Laarschot
Marloes is geboren en getogen in het Brabantse Beek en Donk (bij Eindhoven). Na een studie journalistiek in Tilburg verhuisde zij richting Amsterdam om daar in de popjournalistiek aan het werk te gaan.
Vier jaar werkte Marloes bij muziektijdschriften LiveXS en Top of the Pops Magazine en struinde stad en land af voor festivals, concerten en interviews. Uiteindelijk brachten haar avonturen haar naar Dublin. In de Ierse hoofdstad kwam ze door een functie als editor bij Yahoo! Search Marketing in de online marketing terecht. Marloes specialiseerde zich verder in pay-per-click en social media bij het Ierse bedrijf Bookassist, waar zij de online marketing voor een aantal Ierse en Tsjechische hotels voor haar rekening nam. Tussen de bedrijven door wist ze ook nog een reisboek over Dublin vol te schrijven en gepubliceerd te krijgen.
Na ruim vier jaar in Ierland was het wel weer tijd om naar Nederland terug te keren. Zodoende is Marloes bij Netprofiler als Search Marketing Consultant terechtgekomen.
In haar vrije tijd is Marloes regelmatig op festivals en concerten te vinden. Verder probeert ze zoveel mogelijk te reizen en steekt ze behoorlijk wat tijd in haar poging om een boek te schrijven.
LinkedIn: nl.linkedin.com/in/marloeslaarschot
Bauke Huijbers

- Bauke Huijbers
Bauke worked in a store for musical instruments while studying Electrical engineering & Telematics. Guitars have been his favorite since a long time. The trade appealed to him very much and he stayed on. The interest in programming languages and computer systems had however been awoken.
His knowledge and skills are targeted at web development. A couple of assignments followed, merely as a pasttime, after which a hunger for more grew. Pasttime became work and work became pasttime. Throughout the years he worked for Source WebDesign in Nieuwegein and Stijlmeester in Utrecht. In June 2009 Bauke made the transfer to Netprofiler as Technical Consultant.
Bauke was born in Zwolle, lived in Wijhe for a good period of time, followed by Culemborg and nowadays resides in Woerden with his girlfriend. Very fond of their two cats, playing guitar and motorcycling!
LinkedIn: nl.linkedin.com/in/baukehuijbers
Marie-José Genzer

- Marie-José Genzer
Marie-José was born in Leiden and raised in Vogelenzang. After 20 years she decided to move to Haarlem and started to study Sport Economics in Amsterdam.
During her internship Marie-José came into contact with online marketing and became very enthusiastic about it. She successfully completed her study in May 2009. She started to work as Web Analytics Consultant at Netprofiler in September 2009.
Marie-José lives with her boyfriend Maurits in Haarlem. She regulary sports in her spare time. She likes surfing, snowboarding, cycling and tennis.
LinkedIn: nl.linkedin.com/in/mariejosegenzer
Dennis van Holland

- Dennis van Holland
Dennis van Holland was born in Utrecht, and grew up for almost 25 years in the village nearby, De Meern. Nowadays he’s living in Utrecht again, nearby the middle of the city with a nice view on the Dom church, the Beatrix theatre and Jaarbeurs.
After he passed his highschool exam(Havo, 2003) he studied Interactive Media at the Hogeschool van Amsterdam and passed with success in 2007.
In this period he had internships at René Stovis & Ivo Niehe Producties, Sanoma Men’s Magazines and worked for some couple of years part-time with the Kamer van Koophandel where his creativity and online experiences became on a communication and multimedia professional level.
In 2009 he passed his home course Nima Marketing with success and in September that year he started as an Accountmanager Online Marketeer for Netprofiler.
Dennis loves to play squash at ALL Inn Squash Utrecht, sometimes he combines it with badminton that he played for more than 10 years. He also enjoys playing music(DJ-ing), watching movies and having good times with his friends when they’re making adventures trips or holiday’s.
LinkedIn: nl.linkedin.com/in/dennisngjvanholland


