Improve conversion: A/B & multivariate testing
Which images, text and buttons affect your website conversion? Using A/B testing and multivariate testing, you can optimize your pages for the best possible result.
- Google Website Optimizer
Testing is a good way to improve the conversion on webpages. Elements that can be tested on a (landing) page include:
- headers
- pictures / photos
- opening sentences
- calls to action
- warranties
- actions
- colors
- placement of the elements
Specific software and knowledge about testing can save a lot of time. The software sends visitors to different versions of the page and calculates which of the elements has the highest conversion. Seasonal influences are excluded, because different versions of a web page are simultaneously tested.
A/B testing
In A / B testing one element is simultaneously tested. There may be more than two variants of a component to be tested, such a test is called an A / B / N testing. For example the conversion on a page with different headers is tested. A / B tests are also used for testing the entire layout of a page.
Multivariate testing
Multivariate testing allows to test multiple elements simultaneously. Here you test which combination of elements has the highest conversion. For example you can test the header and an image simultaneously. It can also determine which element has the greatest influence on the website conversion.
Setting up a good test
Netprofiler helps you to design, implement and analyse A / B and multivariate testing:
- Choice of the test page and conversion page
- Choice of test elements
- Creation of test variants for selected elements
- Implement the test (put in the code)
- Determine test validity
- Analysis of test results
- Website Improvements
- Input for new tests
If you would like to discuss the possibilities for carrying out tests on your website, please contact Netprofiler to discuss the possibilities.
Google Website Optimizer workshop
Learn how you can improve your website conversion through testing with Google Website Optimizer. Learn about A / B and multivariate testing and how these tests can help to improve the website conversion. You will learn what elements are important to test, how a test can be established and how the results can be interpreted.
Read more about the Google Website Optimizer workshop
