Implementation

Is your web analytics tool properly implemented? Netprofiler can assist you both with the technical implementation and with the implementation of the reporting structure.

In order to implement the web analytics tool and the reporting possibilities properly it requires extensive knowledge of and experience with web analytics tools.  You can then retrieve the correct information from the tool in order to improve your website and online marketing activities.

Importance of correct implementation of a web analytics tool

A good implementation of the web analytic tool provides: :

• Reliable data collection
• A good basis for website improvements
• Acceptance of Webanalytics within the organization

Implementation process web analytics tool

Implementing a web analytics tool means more than just placing the code. Starting points are your website goals and information needs. Possible steps in an implementation process are:

1. Inventory of user needs:
   • Site goals
   • Key Performance Indicators per user (group)
   • Requested reports and dashboards
   • Integrating external data
2. Implementation code
   
   • Adjust tracking number, add parameters
   • Insert the tracking code
3. Configuration
   
   • Set the profiles / accounts
   • Set filters
   • Page Names, content groups
   • Goals, funnel, measuring KPIs
   • Custom reports
   • Segmentation
   • Dashboards

Do you need help for a good implementation of your webanalytics tool?

Please contact Netprofiler for a non-committal meeting to discuss your situation and needs.