Webanalytics tool selection
Do you need a new web analytics tool? Based on your website goals and information needs Netprofiler will help you select a web analytics tool that suits you.
Web analytics tools are often very similar when you look at the standard reports. There are however some important aspects where web analytic tools differ:
- Flexibility: tailor made reports, designing dashboards
- Segmentation capabilities
- Export opportunities for data
- Access to "raw" data
- The ability to import data
- Support
- Pricing
Your website objectives, information needs and resources are the basis for selecting a web analytics tool.
Selection process web analytics tool
The selection process for a web analytics tool goes through the following steps:
- Inventory of needs and wishes obtained by interviews with line managers, site managers and users:
- o Site goals
o Key Performance Indicators per user (group)
o Reporting & dashboards needs
o (Technical) Conditions. - Request For Proposal (RFP) preparation, including reporting structure
- RFP evaluation tools and preselection of tools
- Assessment tools (presentation suppliers)
- (Provisional) selection
- Test period
- Implementation
Popular Webanalytics tools
Netprofiler has experience with and knowledge of virtually all major WebAnalytics tools such as:
- Google Analytics
- WebTrends
- Omniture
- Yahoo Web Analytics
- Urchin
- HBX
- NedStat
- ClickTracks
- Moniforce
Although Netprofiler is a partner of WebTrends, Omniture, Google Analytics and NedStat Netprofiler has no advantage in choosing one tool over another tool. If you would like to know more about web analystics tool selection, please contact us.
