Product Catalog Advertising: Effective use of Long Tail
Do you have a wide range of products or services and would you like all of these specific products / services to be found? And would your rather not spend too much time setting up and managing your campaigns? Through Product Catalog Advertising your entire product catalog can easily be converted into an effective Google AdWords campaign. The maintenance of the campaign is time efficient because of the built-in optimization tools.
It is now possible to link to your product catologus to advertising programs for search engines (Google AdWords, Yahoo and MS AdCenter) by using tools. This way you can generate key words and ads for each product. Due to the direct link price and product changes can be directly posted into the campaign.
- Long Tail Advertising
Benefits:
Time savings
You can save a lot of time by automatically generating the campaign, the update features and automatic optimization.
Higher revenue
Since your entire product portfolio is offered online to search engines, you can increase traffic and profitability of your site.
Higher ROI
Potential visitors who search for specific products are often at the end of their purchase process. The costs per click of these particular words are often lower. While the conversion ratio of these visitors is generally higher. This results in more profit for you.
Better campaigns
Due to the specific structure of your campaign, each product has its own ad. This increases the chance that potential visitors click on it considerably. Due to this specific campaign structure it is also possible to steer a visitor directly to the page that he seeks. This increases the conversion. As the campaign will be seen as a high-quality campaign by the various search engines, it is possible to reduce the cost-per-click.
Would you like know what Product Catalog Advertising can do for you? Please contact Netprofiler or download the white paper!
