Netprofiler is one of the best-scoring digital analytics companies in the Netherlands

Specialized in measuring and improving your online results

We believe in Digital Data

We gain insights from all your digital data to continuously improve the ROI of your online marketing

The first Dutch Google Analytics partner in 2007

Frans Appels founded Netprofiler in an attic room in Amstelveen in 2003. In 2005 the attic room was substituted for a real office at de Brouwerij. The same year there was a breakthrough in web analytics : Google Anayltics. We were one of the first companies to start using this tool, with significant consequences:

When people started to get acquainted with Google Analytics, Netprofiler began giving training sessions on Google Analytics. In 2007 Netprofiler was accredited as the first Dutch Google Analytics partner by Brian Clifion, the European manager of Google at the time. What an achievement! ' (Frans Appels)


Google Analytics developed itself from a simple web statistics tool into a very extensive analytics suite. Aside from web statistics, other data sources can now also be analyzed and connected to each other. Partly as a result of Google Analytics the world of online marketing matured and become more data driven. As did Netprofiler!


Now Netprofiler has grown into a online marketing company with over 30 data driven online-marketeers. We are specialists in – and certified partners of Google AnalyticsVisual Website Optimizer, Google Tag Manager and Google AdWords, Google Partner and authorized seller of Google Analytics 360. We also became partners of ComScore, Webtrends, WebtrekkAdobe AnalyticsPiwik, Tealium, Optimizely and Relay42.

Our team

With over 30 specialists we work on the online marketing of our customers. We find out what your needs and wants are and supply you with solutions forthcoming from different specializations and perspectives. But all with the same passion for online marketing.

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Our unique approach

Data is in our DNA. We are continuously looking at the connection between digital analyticsuser experience and traffic optimization. We supply you with a dedicated team of specialists to help you continuously measure and improve your results. We regularly discuss new opportunities and chances with you based on the analyzed data.

Working at Netprofiler

Working at Netprofiler means working at a rapidly growing online marketing company. We work with over 30 online marketing specialists in multidisciplinary teams. Our goal : identifying opportunities and acting accordingly by setting up a continuous improvement process based on data analytics, traffic optimization and usability. Through our training program we train the best analytic ninja’s who are able to interpret the data and gain insightful information. Send your motivation letter and CV to info@netprofiler.nl.

Our customers

For over 10 years we have been working for companies in a variety of sectors to whom online marketing is essential to be successful. The focus of our expertise is on data driven online marketing. Amongst other companies we work for de Hartstichting, WNF, BINCK, TUI, Rabobank, De Troubadour, Bobshop, Samsung, Ziggo, Brussels Airlines, UWV, ALDA Events, Rijless, Expresso and Prominent.


For 8 years (since 2009) Netprofiler has been ranked first place (some years second place) in the Emerce top 100 for the best ‘Analytics and optimization company’ in the Netherlands. For the last few years we have also got a high ranking in the category Digital Marketing companies. In 2016 we were on a shared third place. The case Netprofiler did for her customer ‘Rijles’ has been awarded with the best search engine marketing case of the year at the most recent Search Engine Strategy event.  With this we won the Search Engine Strategy Award (also known as De Speld). This was not the first time we were nominated for one of our cases.

Core values

Our core values are : data driven, motivated, enjoyment, integrity and together. These five core values keep us vigilant, both internally as when working together with a customer.

Want to know more about Netprofiler?

We would like nothing more than talk to you about what online marketing can do for you. Give us a call on 020 - 345 94 88 to make an appointment or fill out the contact form.

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