The level of user-friendliness determines the success of any website. We help you measure, analyze and optimize the user experience on your website or application.
With both quantity- as quality research you gain insight in the user experience of your websites and applications. Based on these insight we help you optimize the conversion and usability.
We help you improve the usability and conversion of your websites and applications. Our research is aimed at improving the design and/or conversion. We use several methods and are capable of fully tailoring the research to your question.
Our experience with User Experience
The golden combination
The combination of web analytics and user experience is extremely powerful. During a conversion audit we bundle these disciplines in order to give specific advise on how to improve conversion and usability.
Reporting and practical advice
After having conducted the research, a full report including the results and advice on how to improve your conversion rate, will be handed to you. You can immediately get started on the quick wins and the test tools to measure the success of the adjustments.
We will use several different research methods depending on your challenge, these range from usability expert review and usability research with eye tracking to online feedback tools and A/B testing.
Specialists in usability research
We are specialized in working with tools such as Hotjar, Optimizely and VWO. We also conduct remote usability research, at which the researcher watches the respondent in real-time as he carries out assignments on the website. In our own usability laboratory we also conduct usability research based on eye tracking.
Experience with user experience
At Netprofiler we have a vast experience of optimizing the user experience, conversion and usability in both the profit- and nonprofit sector. Among other companies we work for ABN AMRO, Ziggo, de Hartstichting and WNF.