Conduct a card sorting research and determine together with your target audience which navigation fits your website best.
The navigation on the website is an important factor when it comes to user-friendliness. By conducting a card sorting research you can restructure your website based on the experiences of the target audience.
When structuring the navigation on their website many companies have a tendency to view it from their own perspective. This is not very effective as a website should be build and structured so that the target audience can easily navigate through it. By conducting a card sorting research you can restructure your website based on the experiences of the target audience. During the research your target audience will judge the current layout of your website and indicate which structure they prefer. We conduct this research by means of one of the tools of Optimal Workshop. The precise goal of the research determines which tool will be used and what the definitive intent of the card sorting research is going to be.
What we offer
Online card research provides you with insight on the behavior of the visitors on your website and what they find the most ideal navigation structure .
- Is the target audience able to find the relevant information by means of the current navigation structure?
- Is the information displayed on the most logical position on the website?
- How can you improve the information architecture so it fits better to the mental model your target audience has?
Find out how your target audience judges your navigation, findability of the required information and the flow.
The card sorting research can be conducted from our office in Amsterdam or at a different location. This can be done both online or remotely.
Would you like to know more about conduction card sorting research? We are happy to talk you through it. Contact us or give us a call on 020 - 345 94 88.