Conduct research on whether or not your concept aligns with the needs and wants of your target audience.
Are you ready to launch a new concept? And would you like to know if there is support for your concept on the market? We help you to understand your target audience by conducting a concept test.
Whenever you are working on a new website or application, it’s vital to know whether or not there is support on the market for your concept. You can do research on this by conducting a concept test. Concept testing is a type of usability-research in which we do not only test the user-friendliness of a (mobile) website or application but where we also test if your (potential) target audience understands the concept. An additional advantage of concept testing is the fact that you involve your target audience at an early stage of the process, this means that making adjustments takes less time and money.
Why use concept testing?
Measuring equals knowledge